The “New Frontiers” panel at the SDForum Conference on Analytics on 4/9/2010 was moderated by Brett Sheppard (BigDataNews.com). The panelists included Jie Cheng (Acxiom), Vispi Daver (Sierra Ventures), Peter Farago (Flurry), Tom McLaughlin (Accept Software), and Jeff Minich (Calm Sea).
Acxiom has a range of advertising and marketing products and services and has information on 130 million households in the U.S. and 200 million adults including 1500 attributes of demographic, socio-economic, and lifestyle information.
Flurry is a pioneer of mobile analytics and is part of many apps, for example on the iPhone. They are up to 2 billion sessions per month and collect 1 terabyte per day and use Hadoop and HBase on their back end.
Calm Sea aims to be “Omniture 2.0″ and to extend analytics beyond web analytics to traditional merchandising and retail. One of their goals is to reduce the tremendous amount of inventory that currently gets wasted.
Accept Software aims to reduce the amount of money wasted on developing products that never get completed. 70% of R&D funding is wasted!
Sierra Ventures has funded several analytics companies. Greenplum is a company that provides analytics and data warehousing. Sensage does data mining on massive logs using clusters of machines.
A video of the panel discussion is available at dyyno.com.